- Jon Mulholland
- 2 Hours
- Audio and Video
- Dec 11, 2020
Have you ever wanted to incorporate Running Analysis into your gym or clinic? Join Dr. Mulholland and learn why you should be marketing to runners! Discover how easy it is to:
- Perform a ‘low cost’ gait analysis
- How to spot the most common biomechanical errors in runners
- Identify the type of foot strike that is increasing risk of injury
Lastly, we will “bust” some popular running beliefs. What is the optimal foot strike? What about the “minimalist” running movement? How do I choose the best running sneaker for me? Simple, evidence-based advice to improve your clinical skills immediately!
|Manual – Truth, Lies, & Running Analysis: How to be the Running Expert in Your Community (68.5 MB)||48 Pages||Available after Purchase|
Why you should be marketing and treating runners in your office
- They’re always hurt! (50-80% injury rate per year)
- There is a “running boom” going on
- Improves your clinical skills
- Runners talk to each other (great marketing for your clinic)
- Athletes strive to improve performance
How to do a “low-cost” running analysis in your gym/clinic
- What type of equipment do you need (treadmill, camera, etc..)
- What type of software do you need (if any?)
- What to charge for a session?
- How long should a session take?
- What services are included in a run analysis session?
Common technique and biomechanical issues with runners
- Review and explain the seven most common gait errors and how to correct them
- Excessive Leaning at waist and/or excessive lumbar lordosis
- Improper arm swing
- Too much vertical motion
- Anterior head carriage and/or excessive thoracic kyphosis
- Asymmetrical stride
- The “cross-over” stride
- Quick “self-test” to see if you suffer from cross-over gait
- Demonstrate what type of runners rarely have a cross-over gait
Discuss the current research concerning the “minimalist” running movement
- What are the claims being made by the “pro-minimalist” running movement?
- Optimal foot strike position
- How to choose the best sneaker
- Learn when you should replace your sneakers
- Break down several running analysis videos using techniques learned earlier
Ideal Athlete Chiropractic
Dr. Jon Mulholland is a sports chiropractor and strength coach who has helped athletes of all levels with injury recovery and performance enhancement. He earned a Bachelor of Science degree in Exercise Science from Ithaca College in 1996, and his Doctor of Chiropractic degree from Northwestern Health Sciences University in 2000. Additionally, he has post-graduate certifications as a Certified Chiropractic Sports Practitioner (CCSP) and a Certified Strength & Conditioning Specialist (CSCS)
In addition to running his own practice, Dr. Mulholland has also acted as the Chiropractic Consultant for the United States Olympic Training Center in Lake Placid, NY, successfully treating dozens of Olympic athletes. He has traveled extensively as one of the team chiropractors for the US Bobsled & Skeleton Teams. He has worked multiple World Championship events in a variety of sports, and has treated athletes from dozens of different countries. He was also the Sports Medicine & Performance Enhancement consultant for the New Zealand Cycling Teams at the 2012 Summer Olympic Games in London, where he helped the team win two Olympic medals.
Currently, he is the owner/operator of Ideal Athlete Chiropractic, a sports chiropractic clinic in Plattsburgh, NY. He also travels extensively lecturing on a wide variety of sports injury and rehabiliation topics.
Financial: Jon Mulholland is owner of Ideal Athlete Chiropractic. He receives a speaking honorarium from PESI, Inc.
Non-financial: Jon Mulholland is a member of the American Chiropractic Board of Sports Physicians (ACBSP); International Federation of Sports Chiropractic (FICS); National Strength & Conditioning Association (NSCA); and American Academy of Hospital Chiropractors.